UPS – Wish

#wishesdelivered campaign, Cannes 2015 Shortlist – Viral Film and Direct Retention
2016 Effie Winner – Corporate Reputation, Silver; Brand Experience, Bronze; Office and Delivery, Bronze
Ogilvy – Make Brands Matter Award

After a failed 2013 holiday season, UPS became a brand that people loved to hate. They had destroyed Christmas. Our campaign changed the conversation from entirely negative to 99% positive.

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