Great start to 2014 so far !

The brief was simple – take a pre-existing concept of a promotion that had been done successfully in other countries and execute it for a young, aspirational Nigerian market. The commercial was shot in one day by director Grant de Sousa and his team, and filmed in locations that were diverse enough to look Nigerian. The cast were also a huge asset to the shoot, as they brought an energy & look that the agency had wanted to achieve from day one.
Cell C
In true Embassy fashion, we managed to execute a feel-good and hopeful spot for Ogilvy & Cell C in literally 10 days. Focussing on the idea of “positive news”, it features presenter and South African radio icon Mark Pilgrim, who delivered the sincere tone that was essential to the success of commercial. 
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