UPS – WISH
#wishesdelivered campaign, Cannes 2015 Shortlist – Viral Film and Direct Retention 2016 Effie Winner – Corporate Reputation, Silver; Brand Experience, Bronze; Office and Delivery, Bronze Ogilvy – Make Brands Matter Award After a failed 2013 holiday season, UPS became a brand that people loved to hate. They had destroyed Christmas. Our campaign changed the conversation…